Why Every Authorpreneur Needs A CEO Date | Thriving Scribes

When it comes to authorpreneurship, there is a lot that is prying for our attention at any given moment. The writing, the editing, the marketing, the advertising, the business management tasks, and if we aren't careful we can find ourselves losing track or letting things slip between the cracks.

Months begin to blur together. We can't remember what day of the week we are in. And wait... what have I actually accomplished in my author business in the past month?

Sound familiar?

Taking the time to actually be the CEO of your business is essential for long-term growth and success. I recommend setting aside a dedicated day each week to take a step back, roll up your sleeves, and put that CEO hat on, especially if you are commonly finding yourself in the situation I described above.

A CEO Date is a dedicated time you set aside to  focus solely on tasks that move the needle in your author business.

Why Every Authorpreneur Needs A CEO Date | Thriving Scribes

What is a CEO Date?

Before we go any further, I want to encourage you not to get hung up on the word CEO. No, I'm not telling you to turn into some corporate, suit-sporting, boss. There are 3 main roles you need to be able to take on as an authorpreneur and the CEO role is one of them.

A CEO Date is a dedicated time you set aside to focus solely on tasks that move the needle in your author business.

The CEO date is all about holding yourself accountable for the progress you are making toward your goals.

Why do authors Need A CEO date?

There are a lot of reasons why you need a CEO Date, but the biggest one is so that you can grow your business.

In order to know if your business is growing (or not) you need to be keeping an eye on your progress toward your goals, what the current state of your business looks like, as well as your metrics. What metrics you track is individual to each author, as our business models are all a bit different. I'll touch on some common ones a bit later.

Over time these reports will help you see where you need to make changes or increase your efforts or what efforts you are doing that aren't giving you the results you want. It will help you keep dialed in on your business as a whole so that as you make future goals and plans, you’ll know exactly where to make the next move.

When to Have A CEO Date?

The frequency of which you have a CEO date is individual to each author, as well. I say this because if you are just starting off incorporating this process, you may only start with weekly CEO dates before working up to include the rest. However, the process I follow aligns with my goals setting and business management system - the same on I have outlined in the Thriving Scribes Planner and the one I teach all of my clients and members of Thriving Authorpreneur Academy.

This is what I recommend:

  1. An Annual CEO Date
  2. Quarterly CEO Dates
  3. Monthly CEO Dates
  4. Weekly CEO Dates

Each CEO Date will have a little bit of a different goal and workflow, of course. But they will all work toward the same ultimate goal of setting goals, assessing your progress, and making neccessary shifts to encourage business growth!

What to do during an Authorpreneur CEO Date?

1. Set or review your goals

Depending on which CEO Date this is, you may need to have a strategy session to map out your goals and action plans or assess your progress towards them. This may include asking yourself the hard questions like:

  • What's going right in my author business?
  • What's going wrong in my author business?
  • What areas of my author business need my attention right now? What needs improving?
  • What projects do I need to focus on and what progress am I making toward my goals?

2. Review Your Key Metrics

As I mentioned above, these are going to look a bit different for each author. Here are some common metrics to track:


  • Revenue
  • Expenses
  • Profit/Loss

Book Metrics:

  • Sales
  • Reader Magnet Downloads
  • KU Page Reads
  • Series Read Through %

Project Metrics:

  • Words Written
  • Pages Edited
  • Time Spent (If you track your time)

Platform Metrics:

  • Website Traffic
  • Social Media Followers
  • Social Media Engagement
  • Reader Group Members / ARC Group Members
  • Email List Subscribers
  • Email Engagement Rates

3. Shift, Cut, Assign

Next up is taking what you discovered in the previous steps and developing an action plan.

  • What needs changing? Any shifts you need to make? Schedule changes? New goals or projects you need to incorporate?
  • Have you been spending energy where it doesn't need to be spent? Can you find ways to eliminate time and energy sucks or delegate / automate certain tasks to free up time for more?
  • Add any deadlines, appointments, and action-step due dates to your planner or project management tool. If you have a team member or virtual assistant, touch base and make sure you are both on the same page.

4. Author Business Maintenace

There will always be those tasks that need doing for maintenance but are commonly put off. Your CEO Date is the perfect time to get those knocked off your to-do list. Things like:

  • Author website maintenance
  • Email list clean up
  • Social media or website audit
  • Ad maintenance
  • Getting to inbox zero (cleaning out and organizing your emails)
  • Organizing your digital clutter (downloaded files, photos, or notes)

Tips For CEO Date Success

Whew! You've made it! I know everything I just listed looks like a lot to do. But remember, you aren't doing every single thing at once - that's the beauty of creating an Authorpreneur CEO Routine. When they come together, they create a complete author business management system. I know you are just itching to pen in your first CEO Date but before you go, I want to share some final tips with you.

  1. Block out a dedicated time for your CEO Date, and stick to it. For example, my weekly CEO date is first thing Monday morning, every single week. It usually takes me 30 minutes to an hour while my Quarterly or Annual CEO Dates may take longer (up to a full workday).
  2. Work from a workflow! Head into your project management tool (like Trello or Asana) and create a recurring checklist to follow on your CEO Date. That way, tasks are streamlined and you are less likely to get sidetracked or distracted.
  3. Make a retreat out of it! I usually take an entire weekend to do my annual CEO Date. I also host an event at the end of each year called the Annual Author Review to help other authors do theirs. Or take your laptop to the park, Starbucks, or your local co-working space to do your CEO date. Sometimes a change in scenery is just what you need to get it done!

Now I'd love to hear from you - do you dedicate time to focusing ON your author business rather than always working IN your business? Let me know below!

Freebie Alert

Create a killer content strategy for your author platform

Yes, you're growing your author platform... but what do you post?? Let me show you my simple (and super effective) content strategy now (fo' free!) so you can start building a community of raving fans.

Pin This

Why Every Authorpreneur Needs A CEO Date
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Know your numbers!

Free Authorpreneur Profit


Get a grip on how many book sales you would need to make to reach your income goals + more.