[Case Study] Launching A Debut Series

[Case Study] Launching A Debut Series

Hey my wonderful author friends! If you have followed me for the past couple of years, you have probably seen a lot of ups and downs in my personal author journey. Well here is some good news – the first book in my debut series is finally launching in just a few months. And becuase I’ve always been about being 100% transparent, sharing my personal lessons and knowledge with other authors, and helping you guys as much as possible – I thought I’d muster up the courage to do share the behind the scenes happenings of launching a debut series! I’m talking ALL of the nitty gritty details.

Fair warning – this blog post is likely to become a sprawling beast. I’m planning on sharing every step I take to launch my book – my wins, my losses, the results. If you are easily overwhelmed – maybe skip this post and head on over to the semi-condensed version I’m calling The Indie Author’s Guide To Writing & Self-Publishing A Novel.

But if that’s not the case and you are ready for a peak into my book writing and launch strategy, then buckle up because here we go.

IMPORTANT: This blog post is a work in progress. I am literally currently in launch mode and updating this post live, as I go. So if you and reading this now and wondering why it’s not complete – it’s because I’m still exanding on it! Just so you can keep track, I’ll add the date the post was last updated below.


This post was last updated: Feb. 27, 2020


Launching A Debut Series

Phase 1: Prewriting

Phase one of launching a debut series has, no doubt, taken the longest amount of time. I’m calling it pre-writing because it’s all of those things you should do to prepare your book and yourself for the upcoming launch.

Step 1 - Plan

For me, as a type-A personality, the first step was to sit down with a notebook and have a huge planning session. This included looking at my goals for the launch – what do I want out of it and why? Pinning down the details of my book – what am I writing and why? And, giving myself a rough time-frame – when is everything happening and why?

My goals in a nutshell:

  • Launch my first series and make a name for myself inside the fantasy genre.
  • Establish a solid signature series – one in which works well for my brand and sets my writing genre-wise
  • Don’t go broke in the process – okay so my strategy is definitely not free. I am of the mind that it costs money to launch well. Do I expect to launch a best seller? No, as a first-time fiction publisher in a highly competitive market, that’s unrealistic. But would I like to come out on the other side with a good amount of book sales and no be extremely in the hole? Of course.
My book’s basic details:
Then,  I got clear on what exactly I’m writing. I’ve written (and never published) a large amount of books in varying genres and varying degrees of quality (hey, everyone starts somewhere, right?). After carefully considering my goals for my debut launch and my long-term author goals, I knew that my debut would be:
  • Fantasy for adults. Namely women who enjoyed new adult fantasy romance.
  • A series. In this case, I chose a 4 book series.
  • The novels themselves would not be huge epic fantasy books, but instead easily consumable and even easier to release the series in a timely manner.

The basic timeline:

Now that I had those details worked out, it was time to create a timeline. The first thing was to look at year and analyze, realistically, how much time I can dedicate to writing and marketing this book. This gave me an idea of when the launch of book one could be. After careful consideration, I set a release schedule that looks like this:

Book 1 release date: July 1, 2020

Book 2 release date: Fall 2020

Book 3 release date: Winter 2020

Book 4 release date: Spring 2021

This schedules give me plenty of space to write, edit, develop a marketing campaign, and also have a breather between each release. But that also means that most of the books will be completed way before their scheduled release date. My plan is to develop a backlist of books in which are ready to be published at their designated time so that I’m always ahead of the game. No missing deadlines. No rushing to edit the books at the last minute. No stressful launches where I’m constantly feeling behind. Looking ahead, if I get all books written and edited before, say… September, then I can already be writing the next series that will release in 2021.

Step 2 - Schedule

Now that all of those basic details were decided on, I whipped out my planner and began plugging in dates. If book 1 was supposed to release on July 1 – when should my draft be completed? When should editing be done? When is my formatting deadline?

I filled out a publishing timeline sheet for each book and penned them into the calendar pages.

P.S. – If you are looking for a planner designed specifically for indie authors, click here to check out the Thriving Scribes Planner.

Step 3 - Research

Coming soon.

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[Case Study] Launching A Debut Series

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